Stunning Lake District views, exciting outdoor adventures and recently refurbished rooms – it’s no wonder The Glaramara Hotel is thrilled to reopen to the public.
The Glaramara Hotel, based in Borrowdale, is excited to finally welcome back guests after a year filled with uncertainty for many in the hospitality industry.
The doors to the hotel were kept shut during the brief lockdown lull in December as most of their clientele were in tiers three and four, so managing director David Oglethorpe is relieved to finally reopen.
“It feels fabulous,” he said.
“When the pandemic started it was just the sheer shock of it all. Like a lot of hotels we do a lot of our refurbishment in winter so cash flow is not brilliant but you’re guaranteed to get that money back in April, May, June but of course it just didn’t happen.
“It couldn’t have happened at a worse time.”
But, David is optimistic about the upcoming tourism season, it is a chance for the hotel to begin to recuperate some of the money that it has lost out on in the last year.
“We’ve got all the systems in place so we’re ready to go,” said David.
“Traditionally we get families who come to do activities, and they stay at the hotel for two or three nights.
“But, we’re finding that last year and this year people are staying seven, nine, or ten nights and they’re doing a lot of activities while they’re here.”
David purchased the property in 1999 and has transformed it from a hostel and outdoor activity base, into a hotel and activity centre enjoyed by hundreds of lake district visitors, businesses, and wedding guests, every year.
A high street bank originally declined David’s commercial lending application, before The Cumberland stepped in with a more flexible approach based on our knowledge of the hospitality industry.
Bob Bishopp, head of commercial relationships at the Cumberland, said: “The Glaramara Hotel is a fantastic business that we’re very pleased to have supported right from the very beginning of its journey – more than 20 years ago.
“Although the last year has been tough for many businesses across the country, the idyllic location and the exciting activities at Glaramara will help it bounce back quickly.”